How your REALTOR® will help you market your home while social distancing

Full article first published by Heather Laura Clarke in The Chronicle Herald

The world feels a bit different these days, but the fact is that people still need to buy and sell homes — and that’s happening at a surprising rate, given the COVID-19 pandemic.

“These are unprecedented times, but real estate is still very much open for business — it just looks a little different right now,” says Chris Peters, President of the Nova Scotia Association Of REALTORS® (NSAR).

A trusted REALTOR® helps you prepare, list and market your home to potential buyers and then — once someone has fallen in love with your home—your REALTOR® guides you through the offer process.

If you’re thinking about putting your home on the market but aren’t sure how that works during COVID-19, here are five ways REALTORS® will help you market your home while maintaining proper social distancing:

They’ll ask you about your comfort level.
Peters says everyone’s adjusting to the changing restrictions differently, and it’s a REALTOR®’s job to make sure they’re serving their clients in a way that makes them feel comfortable.

Some homeowners are nervous about having anyone in their homes, so they prefer their REALTOR® organize virtual showings and use apps to virtually sign documents. Other homeowners are eager to invite their REALTOR® inside to have them manage the photography, and host showings.

Peters says REALTORS® will adhere to regulations set out by our government and talk with clients about which additional precautions they would like them to  take if they’ll be showing the property in person.


They’ll leverage virtual tours.
If the pandemic had struck back when most people still had dial-up internet and flip-phones without cameras, buying and selling homes with social distancing would have been nearly impossible.

But, with Zoom video conferencing and cell phones that can take high-resolution photos, Peters says there’s so much a REALTOR® can do to market a home without ever setting foot in it.

They’ll use social media.
Social media was already an important tool for REALTORS® but Peters says it’s become even more useful since the pandemic started. Social media use skyrocketed as people went online to feel connected and read about updates, which has made it easier for REALTORS® to catch people’s attention using listing photos, videos and virtual tours.

They’ll arrive prepared.
If your REALTOR® shows up in person, they’re going to arrive with everything they need to keep people safe.

These days, Peters always keeps his vehicle stocked with essentials like disinfectant wipes, gloves and bottles of alcohol-based hand sanitizer. There’s always a reusable mask for himself — his favourite is a colourful print of specialty beer bottles — as well as a stack of reusable masks for clients who might need them.

“In today’s world of buying and selling homes, this is just part of what the new normal looks like,” says Peters. “When I’m out with buyers or sellers, it’s always about what we can do to help keep as many people as possible safe.”

Despite these strange times, Peters says Nova Scotia’s real estate market is hot — especially for sellers — and most homes aren’t listed for long before they’re snapped up.

If you’re thinking about selling your home, Robert Realty Team is here to help - contact us to get started !